In business, success depends on your ability to ask for the sale.
After all, if you don’t ask for the sale, how will your customer know it’s time to take out a credit card?
When trying to establish a relationship with a reporter, that method will not work. In fact, it may just backfire.
If you try to sell something, the reporter will ask you to speak with someone in the sales department.
The news departments’ main mission is to deliver the news of the day. That’s it. So give them a helping hand.
As an expert in your field, you know what is newsworthy in your industry. Give the reporter (and in turn, the audience) a look into your level of expertise on a subject. Do you have a more effective way to organize receipts that will make tax time easier? Share it at the right time and the audience will appreciate the lessons.
People hate to be sold, but love to buy
Keep this mind as you craft your next press release or email to a reporter or producer.
Give them something their audience will want to hear, and you will have a greater chance at getting those 15 minutes.
Do you have a book, a program, or a product you’re trying to promote? Your products won’t be the draw for a reporter. What is valuable is the information you provide. So, keep selling when your customers are in front of you. But when a reporter is nearby, put on your teaching hat.