Video is the “in” thing to master these days.
Everywhere you turn online, people will tell you how important it is to get on video. They’ll tell you it’s the easiest, cheapest and quickest way to get known, that if you don’t invest in video, you’re shooting yourself in the foot.
Since my business is based on video, either through training people to use it or creating it personally, I, of course, agree wholeheartedly.
But some people need a little bit of encouragement before stepping in front of the camera. This article is designed to help you with that.
I was thrown into a career in video. My first jobs after college were in newsrooms and those experiences led me to a new world, as a TV news reporter. Let me tell you, it did not start out pretty. Trust me. Take a look at this photo taken on the set of my first job in television. Bottom left, in the front. Yes, I wore that on the air that day.
As someone who has made plenty of mistakes, many times in front of a live audience, I know from experience the steps you can take to finally find success in video.
1. You need to start right now.
Everyone starts at the very beginning. There are some outliers who knock it out of the park on day one. I know it happens, but I have not met anyone who is not embarrassed by their first attempts on camera.
The ones who are now successful are doing well because they made it a mission to simply start. They certainly made their mistakes – picking out the wrong clothing colors, choosing unflattering patterns and improperly applying makeup. Thankfully, people learn from their mistakes. They make poor visual choices and get better each and every time afterward. But they have to start in the first place in order to have a base line to begin with.
I’ve learned a few things since those first days on TV, thankfully. This is from a shoot just a few weeks ago.
Please – don’t wait until you feel ready to start. Take a deep breath. And start.
2. Understand the message is more important than mechanics
It’s natural to worry about the mechanics of putting together a good video – creative editing, the right camera shots, beautiful lighting. Those technical things play a huge role in the success of your video, of course.
But when you get right down to it, the most important thing about your video is the message.
It’s critical that you are saying the right things to the right people.
Understand the mindset of the people you want to reach, know what they want to hear and give them what they want.
Before sitting down to put together a video script, ask yourself these questions:
*Who are you speaking to?
*What does that person need to hear?
*Why are you THE person to share the message?
That will push the focus of your video to the right place – onto the person who is meant to get the message.
3. Changing your perspective changes everything.
When I talk with clients, I always tell them, if you want to get over the fear of getting on video, speak on stage.
This may not feel like advice that is all that comforting, but let me share an example from my experience in the gym. I have started working out at this gym on steroids, where over the course of an hour, we push our bodies to the limits (at least it feels like it!) – interval running, weights and rowing. Trainers motivate us to go faster and faster. We leave drenched in sweat. We leave tired but thrilled that we accomplished so much.
That means a simple run around the park now, no hills, no intervals is a breeze. I won’t even break a sweat.
So, if your goal is to start using video in your business, then do something that makes you a little more nervous. Start speaking live. For most people, that experience is stressful.
In comparison, sitting in front of a camera will feel like a cakewalk.
4. Focus on one and you will reach many
My kids like to watch Minecraft videos. I should take that back. They like to watch videos of people playing Minecraft. There’s a difference.
The people who make those videos are not trying to get my attention. If they were, they wouldn’t make the jokes they do. However, their videos are mesmerizing, mesmerizing, to my children. They would watch those videos for hours, if I would let them.
Those video creators absolutely know their audience. I firmly believe they are trying to reach every 9 year-old boy in existence. Just from them being them, they also manage to get the attention of my 12-year old and sometimes, my 14-year old!
They create videos for one audience, and one audience only, and they have created a base of loyal and growing fans.
We should take a page from them.
5. Set yourself up for success
It’s important to set time aside to prepare for your time in front of the camera. Focus on troubleshooting what you can before you turn the camera on.
*Hair – make sure it’s out of your face
*Clothing – stick to solid colors that flatter you
*Lights – shoot your videos with light in front of you or coming at you from the side; natural light is perfectly fine
*Audio – Look for a quiet place for videos; if in doubt, use an external microphone
6. Practice makes confident
Truly, perfection is not required. The right people will connect with you when they hear your message. And that doesn’t they’re looking to connect with someone who is perfect.
However, you will feel more comfortable if you practice your script.
Record yourself using the camera on your phone, and then, make a point to watch the recording.
You will learn so much from that step. Subsequent takes will be much, much better.
7. Create video consistently
Since you get better over time, it also means you have to continue to create video in order to see the benefits, both in your performance and in creating connections with an audience.
So, pick a day of the week and create content for that day, every week.
The more you create, the better you will get, and the more you will enjoy it.
What is holding YOU back in creating video? Please let me know in the comments. If you want more guidance on what to say in your videos, grab my free No-Fail Video Formula here.