Ready to finally be recognized for your work? Learn how FREE PR can build credibility and grow your business

Ever watched a TV segment or read an article and thought THIS?

"They should have interviewed ME."

  • Many business owners just don't know where to begin to get media exposure for their companies.
  • You want the attention and recognize the benefits of PR, but you don't know what story to pitch, where to send the story idea and what to do if you don't receive a response.
  • What would it be like to have checklists and templates at your disposal that help you create your story pitch, show you how to reach out to reporters and give you guidance on how to follow up effectively - all with the goal of getting YOUR story in front of an eager audience?

Hi, I'm Cheryl Tan. I'm a former TV news journalist turned entrepreneur. I show service-based business owners, podcasters and authors how to create real relationships with journalists, share stories that make a difference and get the media attention they want.

Cheryl Tan

Cheryl Tan

Journalists are ALWAYS looking for stories. How do you know if YOUR STORY will interest THEM?

The simple answer don't.

Not until you send out your media pitch.​

The Simple Rule for Getting PR: Make a Connection, Pitch a Relevant Story!

As a former TV news journalist, I can tell you that reporters, producers and anchors everywhere have email inboxes that are FILLED with story pitches. They also get bizarre comments from viewers about hair styles, shirt colors and jewelry...more on that another day. Yet these journalists skim through every single message - in order to uncover STORY GOLD - the stories that will resonate with THEIR audience. They delete the ones that don't fit.

How do you keep your emails from getting deleted?


​Not thinking like a journalist is the most commonly made mistake - not only in emailed pitches, but on social media. Journalists want to tell the best story possible. Period. If you can help them do that, you will STAND OUT.

Content may be King; Connection is more important than that!

What if you had a program that helped demystify the media for you? What if you learned the process of targeting the right journalist, creating a compelling story and sending the perfect media pitch? How valuable would that be for your business?

Here are the three components to media strategy success:


Smart targeting.

Effective followup.

Want to build credibility, attract new leads and grow your business?

You're in the right place

  • Never WONDER how to reach out and get media attention.
  • Create news stories that reporters are EAGER to tell.
  • Connect with journalists through PROVEN relationship-building techniques.
  • And do it ALL using a simple framework for media strategy success.


The PR Pro Online Training Academy & Community

PR Pro is an online training program and community that will teach you how to connect with influencers and take charge of your own PR.

My goal is for you to go through the 5-Module PR Pro course and learn how to go from Zero to Media. How quickly you ramp up your media efforts is entirely up to you. 

  1.  Learn at your own pace: Step-by-step video training will give you the tools you need to target the right journalists, craft an irresistible story and follow up effectively. Additional training is created regularly, along with downloadable transcripts, checklists and worksheets.
  2. Get feedback and accountability: Feedback Fridays and monthly mastermind calls, as well as private Forums make it easy to get YOUR specific questions answered.
  3. Benefit from the power of community: Join smart entrepreneurs just like you who want to learn how to create real connections, stand out from the crowd and grow their businesses.
Cheryl Tan - PR Pro

Cheryl Tan - PR Pro

What People Are Saying About Cheryl Tan

John Doe UI/UX Designer

“Cheryl is awesome!”

“In just a few short months, the PR Pro community has helped me establish myself as an expert in my field. I'm connecting with journalists in a real and engaging way - something I did not know how to do before.

That's instrumental in helping the people I serve find me."

Karen Lock Kolp
- Creator of the We Turned Out Okay podcast

"I cannot recommend Cheryl Tan Media enough!!!"

"My first press release went out and immediately generated a request for a TV interview. There was no turn around or prep time. I was so glad that Cheryl had guided me so well. I was completely prepared. The interview went well beyond my expectations, aired the same day and has been re-aired many times in at least 5 states across the US! Website traffic is through the roof, Facebook page likes have climbed dramatically and my email inbox is filling up!"

Resi Connell
- Founder, Farm-based school Local STEW U
John Doe UI/UX Designer
John Doe UI/UX Designer

"Your strategies make it easy for small businesses and non profit organizations, like myself, to gain the media attention we desire and desperately need!”

"I had written press releases and sent them out but still was not able to gain the media presence I desired. Cheryl made it simple with her advice, literally a few sentences on what to do, and the response from a local news channel was almost immediate."

Alesha Brown
- Author

Join us inside the PR Pro Community

The main reason people don't focus on free publicity for their businesses is they don't know where to start. They aren't sure who to contact, what story to pitch and how to follow up. This program provides answers as well as step-by-step instructions on how to move forward to promote your business.

If you know your story would benefit other people, if you know you want to create more visibility for yourself and your business in 2017, or if you want to learn how to leverage media to grow your company, you're in the right place.

Join us and learn how to get media attention that can grow your business.​

Cheryl Tan

Cheryl Tan

Cheryl Tan

Cheryl Tan

Cheryl Tan
Creator of PR Pro

About me

In my many years as a TV news reporter, anchor and host, I have told thousands of stories.

While putting together those stories, I saw too many entrepreneurs who simply didn't know how to maximize their media opportunities. They didn't know how to use the media exposure to their advantage. I want to help these small business owners share their stories with their communities. That exposure will help grow their businesses so everyone wins. That's why I created PR Pro.

Cheryl Tan - PR Pro

Cheryl Tan - PR Pro

Here's What you Get Inside PR Pro

  • The 5-Module PR Pro Course (everything you need to go from Zero to Media)
  • The 10-Day Media Magnet Challenge
  • The Video Visibility Bootcamp
  • Transcripts, worksheets & cheatsheets to help you formulate your story and make your media outreach
  • Private Forums where you can ask questions about your particular story and pitches, and get feedback
  • Live monthly mastermind calls
  • Bonus training, including how to use HARO (Help a Reporter Out), podcasting tutorials, video tips - and MORE

Get unlimited access to PR Pro for one full year

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you aren't satisfied by what you find inside PR Pro, just let us know within 30 days and we'll send you a prompt refund.

Frequently Asked Questions

Who should sign up for PR Pro?

How long does it take to get media attention?

Will media attention will grow my business?

I am overwhelmed already. How do I know if PR Pro is right for me?

What kind of successes have you seen?

Do you offer refunds?

P.S.:: I simply hate the thought of business owners missing out on opportunities to get media attention. I know that if they knew the process, if they knew what journalists really wanted, then they could get their story in front of excited audiences. If you want to learn how to connect with journalists and take charge of your own PR, then click the button below. I can't wait to see you inside the PR Pro community!

Yes, I want to start start getting media attention now!