HR Business Weekly Episode 67: Air date – August 27, 2017
Watch the entire video here.
*Douglas Burdett, the founder of Artillery Marketing and host of The Marketing Book podcast.
He urges people to not spend a lot of money to get started with a podcast. He uses a microphone, headset, a hosting service ($15 a month).
“Once you’ve uploaded that podcast to the service that gets it distributed, to Stitcher and all the other places, iTunes, that’s really the starting line. At that point, you have to promote it vigorously to get it found.”
Ideas to grow the audience for your podcast:
-Get reviews from your listeners
-Encourage guests to share the episode
-He does a video review of books and puts it on Amazon
-Create an accompanying blog post
“It’s a game of inches, where you try to do more and more to get your content exposed to a wider audience.”
He encourages people to niche down and niche down some more – to find the right audience.
Think about what you’re trying to accomplish with your show.
“Most podcasts never make it to Episode 8.”
Connect with Douglas Burdett here.
*Steve Waddell of Nasoni.
He wanted to solve a problem and created Nasoni, a new kind of faucet.
He went to Fivver and Upwork to get the help he needed to put his prototype together.
He enters regional pitch competitions to share his story and the story behind Nasoni.
“Part of that has been out of necessity. In order to bring something to market like this, it takes a lot of funding, a lot of funding. So while I’ve bootstrapped a lot of that out of pocket, I’ve also sought contests, pitch contests, to win to add to my funding needs.”
Connect with Nasoni here.
*Michael Schwarting of Knockerball Hampton Roads and an alum of Regent Uninversity on running multiple companies.
He owns two companies and he says there’s a startup in the works.
“Today it’s so simple to generate leveraged income streams in a variety of ways.”
In managers, he looks for:
-someone who understands numbers
-someone who can keep events running
-someone who has foresight to manage staffing needs
Connect with Knockerball Hampton Roads here.
*Hillary Boyce Doriguzzi, Founder of ProHill Services LLC.
In two years, her company has grown to 70 employees. A veteran, she learned about customer service and proposal management while with the military.
She provides staffing support for government services.
“To win work in the line of work that we’re doing with the Department of Defense, you have to write proposals. Each time I write a proposal to respond to a government solicitation, I pre-recruit to make sure I have a contingent ready, so if and when I win the contract, I’m ready to operate.”
“I focus on every one of my customers as if they are the only one. They don’t know if there’s thirty others.”
She looks up to mentors she met in the military and in business to guide her.
Connect with ProHill Services here.