HR Business Weekly Episode 65: Air date – August 13, 2017
Watch the entire video here.
*Chad Stenzel with The Sandler Training Group of Hampton Roads.
Taking the dread out of sales calls.
“Sales is a 4-letter word for a lot of people.”
“I don’t care who you are, you are in sales.”
“Get rid of this notion that a certain job or a certain vocation is sales because everyone is in some form of sales.”
“Nothing happens until somebody sells something.”
Connect with Sandler Training Group of Hampton Roads here.
*Elaine Luria of Mermaid Factory.
Elaine started Mermaid Factory while working full time in the military.
“We covered our startup costs in six weeks.”
They really got a push from social media and from referrals from people.
“The most successful posts for me have one picture with one mermaid with no more than one line of text.”
The Virginia Tourism Commission has a social media co-op program. If you market and include the slogan, “Virginia is for Lovers,” you may be eligible to receive a reimbursement for a portion of your social media marketing. Details of the program here.
To get in front of tourists, she uses a lot of the Visitors’ Guides.
“People love mermaids.”
“We’re selling a product, but we’re also selling an experience.”
“It gets people outside their comfort zone. We have people who say, ‘I can’t do this. I’ve never painted in my life.’ And I tell them, ‘Glitter can fix anything.'”
Connect with Mermaid Factory here.
*Michael Schwarting of Knockerball Hampton Roads and an alum of Regent Uninversity on the military and business.
“If you’ve been a servicemember in any capacity and you found a way to innovate to make something easier or more streamlined or more cost-effective, today it’s very easy to get your voice heard and start a business.”
“What was an annoyance in your career? Figure out a way to make that go away, because that gives you unbelievable power in the marketplace.”
Connect with Knockerball Hampton Roads here.
*Fadi Debbas, co-owner of ABC Consulting and Power Catch.
In the beginning, he wanted to keep expenses down and create positive cashflow.
“In order to do that, you need to get clients and retain clients. I learned from the get-go that you need to treat clients properly and try to help them as much as you can and then the money will follow.”
He always returns his phone calls.
He tries to help people as much as he can, whether on the clock or not.
Keep it simple.
“When you’re in business, it’s not about working hard. It’s about the margin.”
“It’s all about relationships. Business is about relationships.”
Learn more about ABC Consulting here.