HR Business Weekly Episode 64: Air date – August 6, 2017
Watch the entire video here.
*Nicole Turkenkopf and Sherri Sabol with The Wandering Petal.
It’s a mobile flower shop.
Sherri: “We started out thinking that we would do more pop-ups and sell flowers out of the truck. Then we realized there was a much higher demand for larger events.”
“We went from one idea to the next. But we had to grow with the demand. We had to change what our ideas were.”
They use social media, Instagram, especially, to get the word out about their business. They also rely on word-of-mouth marketing.
Connect with The Wandering Petal here.
*Michael Schwarting of Knockerball Hampton Roads and an alum of Regent Uninversity on the question, “Should you start a business or get an MBA?”
He appreciated the knowledge surrounding the metrics and the numbers behind a business. “You can be super-passionate about something and it could be a sinking ship, you don’t realize it. That education was critical.”
“Are we thriving the way we think we are thriving based on the numbers?”
Michael suggests having a good business mentor.
Connect with Knockerball Hampton Roads here.
*Brad Scott, the President and CEO of Cetan Corp.
He started his business ten years ago from his home.
His path to growth: “Having a solid plan and doing the right thing, having integrity with clients is a huge thing. It’s one of the things our clients have told us – that they did take a gamble. It was a one-person company. But a lot of them still tell me today how proud they are of Cetan Corp and our growth and our joint relationship together.”
“Understand your weaknesses and hire the folks that can complement those.”
Click here to connect with Cetan Corp.
*Chad Stensel with Sandler Training Hampton Roads.
You need a structure to be successful with sales.
Stensel shared an exercise.
Sketch out the process you go through from when you meet a prospect all the way to service and delivery.
It could take up to 20 positive interactions to create a sale.
“It’s better to win fast and lose fast than to have a sales process that drags on and on once you’re engaged.”
Connect with Sandler Training here.