HR Business Weekly: Air date – March 12, 2017
Watch the entire episode here.
*Suzanne Malush, an Information Services Librarian with the Virginia Beach Public Library.
The Virginia Beach Public Library has invested in business-oriented databases. For example, people who visit the library have access to a program called, “Demographics Now.” This program has household buying patterns, helps you determine the best location for your type of business, helps you create a marketing list, and offers sales leads lists.
“It’s available at your fingertips.”
The database is housed at the Central Library in Virginia Beach, but anyone with a library card can access this information from home. Those who don’t live in Virginia Beach can also get a library card for a small fee.
The library offers training to help walk people through the process.
Check out the Small Business Resources at the Virginia Beach Public Library here.
*Pratik Kothari, owner of TechArk, a web and design solution company based in Norfolk.
Pratik started running his company out of his son’s bedroom in 2012, meeting with clients on the side while working a full-time day job.
On hiring and mentors:
“The right people are key.”
“It has been a big factor in our success – finding mentors.”
“I love learning, I just keep asking questions as I meet people. Different people, as I meet them, teach me different things.”
He realized he had to transitioning from a technical person to a manager to a leader.
Learn more about TechArk here.
*Lisa DeNoia and Jeff Werby with 1701 co-working space in Virginia Beach.
They had a meet-up before they opened to the building and people said they were interested in a co-working space.
In 2016 – 17 or 18 new businesses started through membership with the 1701 co-working space.
To learn more about 1701, click here.
*Lindsey Germono with Germono Advertising Company, an alum of Regent University.
When is the right time to pay for advertising for your company?
Start on social media, develop your own website and brand, and then grow from there.
“People think social media is super-easy. You have to work that, all of those feeds, every single day,” Germono says.
Instead, Germono says, master one platform and then develop ads on that platform – first – before you think about paying for advertising.
After you master that, then you can pay to go print, TV, radio or outdoor.
Start with $50 a week for a Facebook budget and watch the analytics. Having Facebook insights first will help you with that next step – and that may be paying for TV or radio ads.
Germono suggests $2,000 a month advertising budget for a minimum of 3 months, typically 6.
To connect with Germono Advertising Company, click here.