HR Business Weekly: Air date – January 8, 2017 – Episode 50
Watch the entire show here.
*Katherine Seibt with Retail Alliance.
The LoveVa App – Retail Alliance created the app in 2014 to give local retailers a leg up on big box stores.
“A lot of businesses are seeing loyalty in it. They’re using it as a loyalty program for their store without having to give away as many rewards because consumers can take their rewards anywhere. So they gain loyalty without having to give a reward every single time.”
Learn more about the LoveVA app here.
*Danny Rubin, Author.
He knew he loved to write and started a blog. His Google analytics showed him what topics he should write more articles on. He is working on another book on how to promote your business.
Connect with Danny Rubin here.
*The Millennial Minute with Mike Doherty and Rene Carling – How to optimize your Facebook ads.
-Make sure your target audience isn’t too narrow
-Don’t target people who are just like you. Look at your Facebook page and see who is engaging with you already
-Make sure your Facebook ads are optimized in all places
*Suzy Kelly, Owner of Jo-Kell Inc.
It is an electrical supply and engineering company with 60 employees. The company has five locations.
“There came a point in the life of our company where a major manufacturer came to us and wanted us to be a distributer for them, and they were only selecting five companies to do that for them. But in order to do that, we had to put $100,000 worth of inventory in stock. That’s a lot of money. And we didn’t have the money. We had to make relationships with our bank.”
“Follow your passion, and hopefully you have the talent to back it up.”
“You have to have the passion and the talent all in one.”
“Surround yourself with people smarter than you are.”
Connect with Jo-Kell here.
*Dr. David Arrington, a Regent University alum, on how to make a change in your business.
“The funny thing about mental toughness is it’s a skill you can develop.”
“You’ve got to choose every single day that this is the new you.”
Connect with David Arrington here.