HR Business Weekly: Air date – October 23, 2016 – Episode 47
Watch the entire episode here.
*Hamilton Perkins with the Hamilton Perkins Collection.
Hamilton creates bags out of recycled plastic bottles. He had a campaign on Kickstarter that raised $25,000.
They used social media platforms (Facebook, Instagram and LinkedIn) to get traction. And they posted to each platform natively, meaning they created content specifically for each different social media outlet.
They went to Amazon and mined their 1, 2 and 3-star reviews for information. From that information, they created iterations of the product.
Connect with Hamilton Perkins here.
*Bridget Varney with the Starving Artist Cafe in Norfolk.
It’s a gallery/restaurant off Colley Avenue in Norfolk.
The two owners have decided to expand hours and open the restaurant for dinner.
“We have two things going on – a really cool atmosphere and we also have this outlet for artists to show their work.”
“We keep trying to do that – growing and listening to what our customers suggest – and just being open-minded.”
“Our clientele, our customers were telling us, ‘We wish you were open at night,’ so we starting thinking, ‘Can we do this?'”
“You have to be kinda fearless, because it’s scary starting something you don’t know is going to work.”
To offset that, have a good business plan.
Learn more about the Starving Artist Cafe here.
*The Tan Plan – How to use social media with a live event.
-Create an event on your Facebook Business Page
-Make plans to go live. Do interviews with key names or interview attendees, then tag people in the video so they are sure to watch the video later
-Say your thank yous and tag key people. Make sure you let them know more is coming
*Vince Medina with Age Advantage Senior Care Services in Virginia Beach.
“Go for your dream. Believe in the dream, but do your homework. Do your due diligence, do your market analysis on whatever industry you want to do, and study up on it. Commit to it.”
Connect with Age Advantage Senior Care Services here.
*Gabe McCoy with Pierce/McCoy for Legal 101 on the logistics of operating a company. He is an alum of Regent University Law School.
Questions to ask lawyers when creating a company with partners:
-What documents do I need to structure the business?
-What do my partners and I need to make sure we’re set up for success?
“You’re going to face challenges and if you go based off the default rules, the default law, that could be expensive to unwind.”
Connect with Gabe McCoy here.