HR Business Weekly: Air date – August 7, 2016 – Episode 40
Watch the entire show here.
*AccelerateHER – a women’s business development organization, with Zee Worstell and Francine Spinelli.
The JunipHER program promotes tools to help women business owners grow their companies.
“Of privately held firms, women own about 35 percent of firms, yet they only generate only 11.4 percent of the revenues generated of privately-held firms. There’s only 171,000 business owners that are women that make it over that $1 million dollar mark in the United States today.”
“90 percent of women remain solopreneurs for their entire business career and one thing that is directly correlated to earning more money is the number of employees you have.”
“We focus a lot on how are you going to grow this in a smart way, how are you going to think about scaling it so that it scales without killing you because we all know we have very little time on our hands.”
“They’re not going to work harder, they’re just going to work smarter.”
Ways to grow:
Board of advisors
To learn more about AccelerateHER, click here.
*Cassandra Savage-Ellis of Curvaceous Boutique.
The place to go for head-turning plus-sized clothing.
Social media exploded her business:
Connected with plus-sized bloggers
Going to events
Success on Instagram: posting behind-the-scenes pictures, posting beautiful clothes
“50 percent of your business is image. Everything is image – how you bring yourself.”
“I want to be a household name.”
Connect with Curvaceous Boutique here.
*Carla Mackie with The Full Cup.
Retail Alliance award-winner: Southside Retailer of the Year.
“We want them to feel better when they leave than when they came in.”
“A lot of listening. Less talking.”
Learn more about The Full Cup here.
*The Tan Plan – 3 tips to Paid Advertising.
In today’s Tan Plan, we are talking about paid advertising. If you’re trying to get your company in front of a lot more people, think about paying for commercials.
But only after you have these three things in place:
*If you have multiple locations, like three or more, with a strong ecommerce system
*If you offer something unique that you know people would travel for
*If you have a minimum of $3000/month to spend consistently
If these three things are in place, then go for it. If not, work up to it before you invest.
*Karen Eagle, PhD, a professor with Regent University, on setting the right price for your products.
Understand your customer
“We have to stop as business owners in thinking we need to have the lowest price. We need to have the best price for whatever it is we’re doing.”
Ask yourself: What is your product worth to somebody?
“Sometimes entrepreneurs undervalue their work.”
“Sometimes if you price yourself too low, people won’t buy it because it doesn’t make sense to them.”
Learn more about the Regent MBA program here.