What you will learn: How to turn media attention into sales
Welcome to the Get Media Smart podcast. Never struggle to get attention again.
I’m your host, Cheryl Tan
Want to learn how to get noticed by the media?
What if the media came to you, and right behind them….clients and customers?
How do you leverage that publicity to grow your company?
This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter.
Hi, everyone! I’m Cheryl Tan. Welcome to the Get Media Smart podcast. Episode #14.
You did it!
You have completed the 2-week Become a Media Magnet Challenge. How did you do? How do you feel?
Do you have any success stories? I would love to share them.
If you’re just hearing this, you can still take the free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox – action items that will help you attract attention for you and your business.
Today, I’ll address a very important question: How do you turn media attention into SALES?
Publicity is important in getting your name “out there,” but you still have to create a relationship with a potential client. You need to give a reason for them to stay in touch.
To me, it’s a media waste if you don’t have a plan to turn those viewers into potential customers or clients.
Let’s say you knock it out of the park on an interview. You looked great, you sounded great, and the response was phenomenal to your segment.
Your potential client goes to Google to learn more about you, finds your website, and then what? Remember, you likely won’t be able to talk about your specific business – you’ll likely be sharing your expertise – so you won’t be able to leave a phone number or an email. But, if you did a good job, then potential clients will want to know more, and so will turn to Google to get the information they need.
You’ll want a way to stay in touch with that potential client. Collect an email address. Encourage them to call you. One of the easiest ways to stay in touch is through an email newsletter. You can offer that newspaper reader or TV viewer a guide with information they are interested in. In exchange, they give you an email address – and the permission to keep contacting them with your message.
For email collection, I use Aweber. People go to my website and sign up for my emailed blog posts and updates. You did just that when you signed up for this challenge. There are are plenty of others on the market. Whatever you decide to use, make that email sign-up a prominent part of your website. Give away information or a sample or something in exchange for that email address.
And then you can continue a relationship with a potential client.
In this way, you have turned the media attention into something much more valuable.
I know this can be overwhelming, and sometimes you need a helping hand.
That’s why I have created a wonderful membership community at GetMediaSmart.com that will provide you with step-by-step trainings (more in-depth than what I was able to provide in emails and on this podcast), live calls, as well as a fantastic online forum so you can get support in your efforts to get the media attention for your business.
I would love it if you were a part of my membership community, where we are helping entrepreneurs get their message to the world. You can learn more about the Get Media Smart Membership community at cheryltanmedia.com/podcast.
So what happens with the “Get Media Smart” podcast now? Now it’s time for valuable interviews from successful entrepreneurs who have grown their companies through smart marketing & media strategy. I can’t wait for the interviews to begin. We will all be learning a lot. Stay tuned, and thanks for joining me.