What you will learn: There are plenty of places where you can share your message. But there is one way to be certain your story is told the way you want it to be. Create your own.
Welcome to the Get Media Smart podcast. Never struggle to get attention again.
I’m your host, Cheryl Tan
Want to learn how to get noticed by the media?
What if the media came to you, and right behind them….clients and customers?
How do you leverage that publicity to grow your company?
This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter.
Hi, everyone! I’m Cheryl Tan. Welcome to the Get Media Smart podcast. Episode #9.
It is Day 9 of the 2-week Become a Media Magnet Challenge. How is it going so far?
You can still join us by signing up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox – action items that will help you attract attention for you and your business.
I will outline the challenges in the first 14 episodes of this podcast. They are short, to the point, and you can always join us in our Facebook community to talk about your results.
If you have an independent streak, like I do, then you will love today’s challenge. Challenge #9 is turns you into the media creator.
I don’t especially like to depend on the media, entirely, for publicity. I like to create it myself.
And here’s why I think you should do the same.
According to Dictionary.com, the definition of publicity is this:
extensive mention in the news media or by word of mouth or other means of communication.
If you start creating your own content, several things can happen. First, the media can find you. They’re looking for stories to tell, remember? Second, the more content you create, the more confidence you will have. And who can’t benefit from more confidence? Third, the media won’t be the only people reading, watching or listening. You may attract more clients and customers, who will start talking about you.
Today, in Become a Media Magnet Challenge #9, you are focused on creating content: a weekly newsletter, a blog, a podcast, video tips.
What makes great content? That’s the million-dollar question, isn’t it?
Think about your audience, your customers. What kind of content would they enjoy? How can you position yourself as an expert in your field?
It is critical in your content you add massive value and share real information.
So, take a look at this list of content subject types you can put together that will highlight your expertise:
1) Articles/videos/podcasts related to the price of something. For example, How much house can I buy this year? or How much will a hybrid car cost in 2016?
2) Articles/videos/podcasts that focus on problems. For example, 3 reasons you won’t be able to afford to buy a home this month and how you can turn that around.
3) Comparison-based articles/videos/podcasts. For example, Home buying versus renting. Which is better for you right now? or Hybrid or Humvee? How much will you pay in gas?
4) Review-based content. For example, A review of the best car dealers in Virginia Beach.
5) “Best of” content. For example, Which company makes the best hybrid car?
Use your expertise to a shine a light on these issues. Do so consistently and your readers (and potential customers) as well as the media may find you.
Are you creating content for your business? How is it working? Feel free to share your ideas in the Facebook group, “Get Media Smart.”
You can find a link to the Facebook group, show notes, transcripts, and a link to the Become a Media Magnet challenge at CherylTanMedia.com/podcast. What do you think of this show? Please leave me a review in iTunes and if it’s the right fit, I’d love it if you subscribed to the “Get Media Smart” podcast at the same time.
I thank you for choosing to spend some time with me. Tomorrow, we’re talking about the importance of consistency – in creating content for your blog or for social media. That’s for Challenge #10 tomorrow. Talk to you then.