What you will learn: You are starting to get noticed by the media. You are beginning to look for bigger media opportunities. Help journalists out by creating a media tab so they can get a feel of what topics you share and where you have been featured before.
Welcome to the Get Media Smart podcast. Never struggle to get attention again.
I’m your host, Cheryl Tan
Want to learn how to get noticed by the media?
What if the media came to you, and right behind them….clients and customers?
How do you leverage that publicity to grow your company?
This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter.
Hi, everyone! I’m Cheryl Tan. Welcome to the Get Media Smart podcast. Episode #8.
It is Day 8 of the Become a Media Magnet Challenge. How is it going so far? We are more than halfway through. Today we’re talking about the media tab on your website and why I think it can do work for you while you sleep in getting great public relations for your company.
You can still join us by signing up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox – action items that will help you attract attention for you and your business.
I will outline the challenges in the first 14 episodes of this podcast. They are short, to the point, and you can always join us in our Facebook community to talk about your results.
Challenge #8 takes a little bit of website know-how. We discussed in Episode #2 the importance of having a website tied to your name or your company name.
Here is just one example of why it’s so important.
A few years ago, I was hosting a start-up lifestyle television show and the producer and l were looking for experts to feature regularly on the program.
This was about 7 years ago, so much has changed since then. But so many things are the same.
We were looking for lifestyle experts who would come on the show every other week to talk about decorating and organizing. We knew it would be a great opportunity for someone. We needed an expert. We asked around the TV station. No one knew anyone who could help us.
So what did I do? I went to Google and typed in “Virginia Beach organizing expert.”
There were a number of people’s websites that came up. But only one had a video clip I could look at. Only one.
We loved her style, her delivery, everything. We invited that expert on the show. Ironically, I left the station last year, and she is STILL featured as an expert on that show.
The reason I share this with you is proof of performance is pretty important in the media. It is important if you’re a journalist looking for featured experts. It’s important if you are a journalist trying to see if a particular company or expert is the right fit for a story. The reporter needs to see what you offer.
Make it easy for them. If you get media mentions, put them in one place on your website. Journalists likely won’t look to hard for them, so put them all on a media tab, a press tab, a contact me page. Make it easy for them. It doesn’t matter what you call it, but make it clear that your past media mentions are right there.
Your assignment today is to create a “Media” tab on your website. If you don’t have a website, I would put videos of yourself talking about your product or service on your Facebook business page. In this day and age, though, a website is pretty important for your business and your brand.
Fill that page with 1) Your contact information. 2) Your past media mentions, whether in print or on TV. Use links, take screenshots. Make it easy to read. 3) If you don’t have media mentions, share where your expertise lies.
This is a simple yet important step. Having the tab ready on your website shows you are open to talking to the media and have a point of view to share. Having proof of that experience is even better. As you get more and more media mentions filling up the page, you have the chance to go after bigger and bigger media outlets. You can direct people to that one page on your website and have a greater chance of those media outlets responding in a positive way.
Let me know how this works! Share your progress with the challenges in our “Get Media Smart” Facebook community.
You can find a link to the Facebook group, show notes, transcripts, and a link to the Become a Media Magnet challenge at CherylTanMedia.com/podcast. What do you think of this show? Please leave me a review in iTunes and if it’s the right fit, I’d love it if you subscribed to the “Get Media Smart” podcast at the same time.
I thank you for choosing to spend some time with me. Tomorrow, we’re talking about content. It’s one of my favorite subjects and why I believe you need to be a content creator. That’s for Challenge #9 tomorrow. Talk to you then.