What you will learn: The past five challenges have been focused on gathering information and setting the stage for media attention. After today’s episode, you will be ready to send your first media pitch.
Welcome to the Get Media Smart podcast. Never struggle to get attention again.
I’m your host, Cheryl Tan
Want to learn how to get noticed by the media?
What if the media came to you, and right behind them….clients and customers?
How do you leverage that publicity to grow your company?
This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter.
Hi, everyone! I’m Cheryl Tan. Welcome to the Get Media Smart podcast. Episode #6.
It is Day 6 of the Become a Media Magnet Challenge.
You can still join us by signing up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox – action items that will help you attract attention for you and your business.
I will outline the challenges in the first 14 episodes of this podcast. They are short, to the point, and you can always join us in our Facebook community for more insight.
Yesterday, I told you about the importance of getting on social media and finding news influencers. And you’ve done it.
You’ve found new people to follow who live in your community–personalities in news and entertainment, newspaper writers, radio reporters, DJs. That was yesterday’s homework assignment, to find and connect with on social media the anchors, reporters, or personalities in your area.
Remember our goal? It’s to become a media magnet. The first step is to know who the players are. You’ve done that. Now it is important to know what topics they cover. If they anchor, do they also report on health stories or consumer issues? Is there a particular reporter who handles crime stories or military news? If that’s your niche, know which reporter would be interested in your issue. Remember, going back to Challenge #3, which you can check out in Episode #3 of the Get Media Smart podcast, you want to make sure your story resonates with their audience.
Today’s homework assignment is to find the specific reporters (newspaper, TV, radio, online) who would be interested in writing about your field, and then reach out to them. If you are an entrepreneur, the chances are very good you want to be very familiar with the consumer and business reporters in your area. You just want to know what they are looking for in terms of stories. And that means reading their stories, watching their reports and following them on social media. But it also means connecting with them personally.
Remember they are always looking for great story ideas. Interact with them about the stories they have written. Compliment them on something they have put together (be genuine about it), or ask questions for clarification. By doing this, you are creating the beginning of a relationship. You can do this on social media. You can do this via email.
I always appreciated getting emails from viewers. I always remembered the notes of appreciation for stories I had done. And I always responded when someone asked with genuine sincerity what kinds of stories I covered.
We talked about your crafting the story you will share in Episode #3, so take a listen to that for review, and reach out to a reporter to ask their thoughts on your story idea. They are always looking for great stories to tell.
By the way, there is a fine line between stalking and connecting, so let’s be clear what this is, and what it is not.
Connecting with a public figure is a great way to get your message out there, but going too far and asking personal questions or leaving inappropriate comments will get you banned from their profiles, or even a visit from the police.
Once you find the right person, share some insights he/she might find valuable for an upcoming story. Reporters these days put calls out on social media for stories they are working on. The best way to connect is to be the resource that reporter can use for a story they are turning that very day. The reporter won’t know you are resource, though, until you reach out.
Today’s homework is to get on the computer and send an email. You can find email addresses at the media outlet’s website. Offer up the story idea you created in Challenge #3, or if you simply want to reach out and establish yourself as an authority, let them know you are available if they are looking for an expert in your industry. The important thing here is to make contact.
I would love to hear about the results you get. Share them in our Facebook community.
I want to inspire you to take action. So take this homework assignment – take a deep breath and send your pitch.
You can find a link to the Facebook group, show notes, transcripts, and a link to the Become a Media Magnet challenge at CherylTanMedia.com/podcast. Does this resonate with you? You can leave me an honest review on iTunes and if it’s the right fit, I’d love it if you subscribed to the “Get Media Smart” podcast at the same time.
I thank you for choosing to spend some time with me. Tomorrow we’re talking about creating a consistent social media strategy and why that’s important for media outreach. I look forward to sharing Challenge #7 with you tomorrow. Talk to you then.