What you will learn: Trying to figure out how to create a media pitch? Focus on your story first. What kind of story does the media want?
Welcome to the Get Media Smart podcast. Never struggle to get attention again.
I’m your host, Cheryl Tan
Want to learn how to get noticed by the media?
What if the media came to you, and right behind them….clients and customers?
How do you leverage that publicity to grow your company?
This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter.
Hi, everyone! I’m Cheryl Tan. Thanks for joining me. Welcome to the Get Media Smart podcast. Episode #3.
How are you today? What struggles do you face in marketing your business? What challenges? Feel free to share them in our Facebook community. You can search for “Get Media Smart” in Facebook or goto CherylTanMedia.com/podcast and you can get the link there. How does the media play a role in your marketing plans?
I want to help you become a media magnet. I invite you to take part in the 2-week Become a Media Magnet challenge. Today is Challenge #3. You can still catch up.
Sign up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox – action items that will help you attract attention for you and your business.
I will outline the challenges in the first 14 episodes of this podcast. I would love it if you subscribed to the “Get Media Smart” podcast, where I will take you through the entire two-week challenge verbally.
The goal of all of this, of course, is to attract attention and then GET MORE CUSTOMERS.
Let’s move onto Challenge #3. In Challenges #1 and #2, we talked about using Google to figure out how you show up in search engines – how you are seen by potential clients and the media online – and what you can do to raise your profile. If you missed them, check out the “Get Media Smart” podcast episodes 1 and 2.
Today, we are talking about your story – and probably one of the most difficult things people say they have trouble with when pitching the media.
When figuring out how you will approach a reporter for media attention, you must first offer them a story they want to tell. How do you do that? We’ll dig deeper into that, but a word of warning – Don’t sell them on anything because if you do, you’ll be sent to the sales department.
Consider these questions:
*What is your personal story and how would it inspire others?
*What results have you achieved in your business that would be a positive lesson for someone else?
*What do you teach your customers? And what part of that would be an important lesson for others? What does the reporter’s audience need to know (related to your product or service) in order to live a better life?
Remember, you are the expert in your industry, so go one step further. What trends are you seeing in your industry or your business that could affect the reporter’s audience? How can you tie it to news of the day?
As you figure out what kind of story you want to pitch, ask yourself these questions before you hit send on your email.
*#1 WHO are you? Journalists tell stories about people, so if you have a story to pitch, make sure there is a human angle. It could be your own story you’re trying to share, maybe it’s one of your client’s success stories.
*#2 WHY would their audience care? A health reporter is going to have a different audience than a business reporter. Think about the people they are writing to, and you will have greater success.
*#3 Why would their audience care RIGHT NOW? Facts are facts, you care more about your taxes in April and you probably only buy book covers and backpacks in August or September for back to school. Focus on the calendar, tie your pitch to that, and you may have a more relevant story to pitch.
Once you figure out your story, you can bring home the value you offer to someone who has the power to share your message (and your expertise) to the masses.
Your homework for today – take a minute and write down your story. Do you have the elements of a compelling one? Can you succinctly share it?
Share your story ideas in our online community, “Get Media Smart.”
You can find a link to the group, the show notes, transcripts, and access to the Become a Media Magnet challenge at CherylTanMedia.com/podcast. What do you think of the show? You can leave me an honest review on iTunes and if it’s the right fit, I’d love it if you subscribed to the “Get Media Smart” podcast at the same time.
Tomorrow’s lesson is easy – but really valuable as you make your media outreach. Become a Media Magnet Challenge #4–that’s tomorrow.
I thank you for choosing to spend some time with me. I look forward to sharing Challenge #4 with you tomorrow. Talk to you then.