What you will learn: Now you know how you or your company appear in Google. You may want to do things to change what people see about you and your brand. How do you raise your profile in Google?
Welcome to the Get Media Smart podcast. Never struggle to get attention again.
I’m your host, Cheryl Tan
Want to learn how to get noticed by the media?
What if the media came to you, and right behind them….clients and customers?
How do you leverage that publicity to grow your company?
This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter.
Hi, everyone! I’m Cheryl Tan. Thanks for joining me. Welcome to the Get Media Smart podcast. Episode #2.
Today is Day #2 of the 2-week Become a Media Magnet challenge.
You can sign up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox – action items that will help you attract attention for you and your business.
I will outline the challenges in the first 14 episodes of this podcast. I would love it if you subscribed to the “Get Media Smart” podcast, where I will take you through the entire two-week challenge verbally.
The goal of all of this, of course, is to attract attention and then GET MORE CUSTOMERS.
Yesterday, I mentioned Google. You typed in your name or your business name and what did you find? Maybe that you have some work to do to get your name closer to the top.
I am no SEO expert, by any stretch, and depending on the uniqueness of your name, it could be more or less challenging for you to move up in the ranks. In any case, the best way I know how to raise your profile, literally, is through content.
I list three ways, from most difficult…all the way to an option that is much, much simpler.
You are the brand. You run your business. In my opinion, your personal website (or your business website) is the number one way to get ranked in Google. So if you type in your name, or your business name, you are close to the top. In terms of degree of difficulty, yes, it can be high up on the list. Getting hosting, buying a domain name, putting together content, consistently adding new content…all of those things take work and they absolutely pay off. But they take time and commitment. We’ll dig deeper into that in another episode.
Not ready for that? No worries. Being quoted in an article or being featured in a news story is the #2 way to get your name higher in Google, especially if your name or your business name is in the headline of the story itself. If there’s a way you can get your business some media attention, you will probably see the effects in Google. We’ll talk specifically about how to reach a reporter in an upcoming challenge, but that’s a sure fire way to be seen in search engines because media outlets’ websites have a much greater reach than most.
If that is not possible, then try social media. Posts on Google+ are indexed in Google, which means if you post on Google+, they’ll show up in Google when someone searches your name. Your profiles on Facebook, Twitter, and LinkedIn will as well.
So…the homework for today is to establish those profiles if you haven’t already. You do not have to be everywhere, but social media is here to stay. Being seen in at least one of those places is a smart business strategy. Establish, at the very least, a LinkedIn profile. Google+ is a good idea, too. Then perhaps, Facebook, Twitter, and Instagram, depending on what kind of business you own. If you already have the profiles, then start posting consistently. What do you post? Take your readers on a journey. Whether it’s taxes, computer repair, or sewing, help your readers/followers/fans learn something about your industry. It takes work, but it works.
I want to inspire you to take action, whether it’s establishing a LinkedIn profile, or making a commitment to post an article a week, let’s hear what you’ll do next. Feel free to share your progress in our “Get Media Smart” Facebook community.
You can find a link to the group, the show notes, transcripts, and access to the Become a Media Magnet challenge at CherylTanMedia.com/podcast. What do you think of the show? You can leave me an honest review on iTunes and if it’s the right fit, I’d love it if you subscribed to the “Get Media Smart” podcast at the same time.
Tomorrow, we’re talking about your story in Become a Media Magnet Challenge #3–and why it’s critical to success.
I thank you for choosing to spend some time with me. I look forward to sharing Challenge #3 with you tomorrow. Talk to you then.