What you will learn: Media attention is a great way to get the name of your company in front of the public. Before you actively seek it out, though, find out what journalists will see when they search you out. What does Google say about you, and why does it matter?
Welcome to the Get Media Smart podcast. Never struggle to get attention again.
I’m your host, Cheryl Tan
Want to learn how to get noticed by the media? How can you stand out in a crowded industry?
What if the media came to you, and right behind them….clients and customers?
How do you leverage that publicity to grow your company?
This is the Get Media Smart podcast, where you will hear real-life stories of publicity gone right. You will learn actionable steps to get your name in front of the people who matter.
Hi, everyone! I’m Cheryl Tan. Thanks for joining me. Welcome to the Get Media Smart podcast. Episode 1.
Today is the first day of the Become a Media Magnet challenge.
You can sign up for this free email challenge at CherylTanMedia.com/podcast and for two full weeks, you will get action items straight to your inbox – action items that will help you attract attention for you and your business.
I will outline the challenges in the first 14 episodes of this podcast. I would love it if you subscribed to the “Get Media Smart” podcast, where I will take you through the entire two-week challenge.
The goal of all of this, of course, is to attract attention and then GET MORE CUSTOMERS.
Are you ready to get started???
Here is Lesson #1. It’s an easy one to start with, and if you do it, you will get some valuable intel. It’s designed to let you see how others see you.
First things first: how do YOU get your name “out there?” Think about that for a minute. Do you pay for ads, do you create a funnel of loyal customers who refer you to their friends? Do you create content, host events? Really successful business owners tell me they attribute a lot of their success to referrals. They have created raving fans and those fans spread the word. Wouldn’t that be great if we all had that? The beauty of living in this day and age is sometimes those referrals can and often happen online and through the media.
In my opinion, publicity is the best referral you don’t have to buy. The definition of publicity, by the way, is the attention given to someone or something by the media. What is the media? It is mass communication, so we’re talking television, radio, newspapers, and the Internet – social media. Basically, anyone with an audience talking about you, your products, or your services is a good thing for your business. We can talk about bad publicity another time, but for the purpose of this challenge, any publicity is good publicity.
Ok. Back to my question. How do you get our name out there?
Waaaay back, businesses would take an ad out in the Yellow Pages. In fact, when I was a young reporter, I would find businesses for news stories in, you guessed it, the Yellow Pages. For example, if I had to do a story on the tax deadline, I would go to my dog-eared copy of the Yellow Pages to look for someone to talk to about filing rules, regulations, and deductions.
Just the other day, I was talking with a business owner who told me life used to be so much easier. He told me he used to get 75% of his business from that ad in the Yellow Pages.
But times are different. Really different.
And you’ll be hard-pressed to find a Yellow Pages in plain view now.
There is a modern-day version of that service. It’s called Google.
So let’s say you get a referral for a business from a dear friend. Sometimes you’ll pick up the phone and make an appointment right on the spot. But sometimes you still want to do a little more homework. And you go to Google to see what you can learn.
In today’s challenge, I want you to take a minute and find out what Google comes up with when you type your business name. Or your name. Or the name of your book, or your signature product. Not a Google fan? Use Bing. The point is to see what happens when people actively try to find you. Are there reviews? Are they good ones? What can strangers learn about your company if they are specifically looking for information?
This has nothing to do with SEO, or search engine optimization. Not really. We’re not typing in key words or words to describe your market or products. It’s more basic than that. It has to do with finding out what comes up when people are actively trying to find information about you.
Surprised at what you found?
You might see, as I saw so many times when I try to find information on local companies…nothing. Nothing that points to you, your products, services, or brand.
Let’s go back to my scenario about finding a tax expert. Today, if I was going to go to Google to find a tax expert for a story, I would type in “Tax Expert, Virginia Beach.” A bunch of names will come up. I’ll look further, typing into Google some of the names that come up in the search. More often than not, only one or two of those names will have a website, an article written about him/her, or even a social media presence. Which one will I call? The one who shows me through a website, a blog post or a video that he or she can answer my questions or provide expertise on my subject.
Remember this. If your customers can’t find information on you, neither can a reporter looking for sources for a story. While you are at your computer, take a look at how you show up on social media – Facebook, Twitter. What can people learn about you on those social platforms?
If you want to attract attention and become a media magnet, set the stage for success.
What did you find out about yourself? Join me and other entrepreneurs in the “Get Media Smart” Facebook community.
We’ll talk more about why all of this matters in lesson #2, which will be delivered tomorrow.
I want to inspire you to take action. So take this homework assignment, hop into Google and see what comes up.
You can find the show notes, transcripts, and a link to the Become a Media Magnet challenge at CherylTanMedia.com/podcast. Does this resonate with you? You can leave me an honest review on iTunes and if it’s the right fit, I’d love it if you subscribed to the “Get Media Smart” podcast at the same time.
I thank you for choosing to spend some time with me. I look forward to sharing Challenge #2 with you tomorrow. Talk to you then.