It’s so nice to meet you.
I’m Cheryl Tan, a media trainer and video coach who specializes in supporting corporate professionals who want to fully utilize the power of video and create a greater impact in the world.
My core philosophy is this:
Great video creators aren’t born. They are made.
When we embrace this philosophy, we can shine on camera and connect with the people who need to hear what we have to say. I’ve used this approach to guide owners of multi-million dollar companies, executives in billion-dollar corporations, and solo business owners on a mission to make things better.
Before running my own consulting business, I was a TV news anchor, reporter, and host for television stations in Georgia and Virginia. Nowadays, you’ll find me training teams and executives on how to show up better on camera, supporting video creators in my Master Video Today community, and recording my podcast, the STANDOUT with Cheryl Tan show, a program dedicated to supporting high-performing executives. You’ll also find me cheering on my three sons at football games, regattas and swim meets.
While I enjoy creating videos for my own YouTube channel and speaking publicly, my best insights are shared privately to my email list. You can sign up for my email list at cheryltanmedia.com and you’ll even get a nice gift – a replay of a webinar, “5 Mistakes You’re Making On Video – And What You Can Do Instead.”
My Top Posts
If you’re new, here are a few places to start.
How do you look good in a webinar: https://cheryltanmedia.com/look-good-webinar/
How to avoid being nervous on camera: https://cheryltanmedia.com/55-avoid-being-nervous-camera/
The benefits of batching your videos: https://cheryltanmedia.com/57-the-benefits-of-batching-your-videos/
Become a better interviewer: https://cheryltanmedia.com/58-become-a-better-interviewer/
My career has been spent interviewing people, synthesizing stories, and meeting deadlines, oh so many deadlines.
Born in Queens, New York and raised in Fairfax County, Virginia, my family likely expected me to return home after going to the University of Virginia. Instead, a mentor there introduced me to another world, a path that led to a 20-year career in front of the camera.
Outside voices are critical to helping you see inside
My first full-time position in TV news sent me to the middle of Georgia. Not knowing a soul, making minimum wage and unprepared to tell stories on video, those days were a blur of activity and learning. Within three years, my role within the station evolved, starting as a general assignment reporter, moving to weekend anchor, and finally being promoted to main anchor.
But no one, including me, expected this to be my path.
From a very early age, people’s stories fascinated me. My inclination was always to stay behind the scenes and listen.
That changed as my U.Va. mentor introduced me to the power of storytelling, first using audio, then using video to really reach an audience. Without that outside influence, it would certainly have taken me longer to reach this conclusion.
From Anchor To Entrepreneur
Can anyone learn the skills needed to share a story effectively on video?
Absolutely. With thousands of live shots, interviews and shows under my belt, I have developed my skills over years and years of trial and error.
I now share the skills I learned on the anchor desk and in the newsroom to help businesses and organizations around the country communicate more effectively on camera.
Practice Makes Confident
Script templates, fantastic lights, and gorgeous sets do make beautiful videos. But tactics aside, my biggest piece of advice to anyone who wants to excel using video is to practice for real. Hit record and publish. That’s what my students and clients work hard doing, with me as the guide.
I continue to host segments on television, consult, train, and serve as an encourager for experts and entrepreneurs who have a greater mission and need more people to hear about it. To connect with me, you can find me on nearly every major social media channel. My favorite? LinkedIn.
Here’s How Cheryl Can Help:
Sign up for my recorded session, “5 Mistakes You’re Making On Video – And What To Do Instead.”
The power of video is undeniable. It creates a connection with a potential client second only to a face-to-face encounter.
Join a community of video creators just like you. Get accountability, training, and support to win clients with video. Learn more about the Master Video Today community here.
Let’s work together to share your stories and the stories of your clients to reach new people on video. Want to speak 1:1? Book a call today.