Are you trying to impact more people by getting your story “out there?” Are you searching for avenues where you can share your message, but not sure where to begin?
You’re in the right place.
We help you create a clear message, communicate it effectively through video and connect with a mass number of people. How? Through video marketing.
Thanks so much for being here. I’m Cheryl Tan, a journalist turned entrepreneur. I help business owners connect with their people. Why is this important? Connection equals business.
I get the chance to speak with plenty of entrepreneurs and I hear their many struggles related to getting seen and being heard.
In both shows, I share the stories of exceptional entrepreneurs. They discuss their challenges, their frustrations, and the ways they have overcome tough situations.
Stories bring us all together. Over 20 years in TV news, I have told thousands of them. They create an emotional connection, they motivate people, they are shared freely.
My passion is helping smart businessmen and women figure out what part of their stories will connect with clients, customers, and the media. I am sharing the interviewing and storytelling skills I have learned working in newsrooms in Maryland, Virginia and Georgia. Why is this important? Connection equals business.
If you live in the Virginia Beach area, you may remember me from my time on WAVY TV 10’s #1-rated morning show. I raised three children while working “the morning shift” – for a workday that started at 4 a.m. Those years were a blur! In June 2014, I left the bright lights of TV news to start my own video marketing & media strategy company.
I tap into the skills I developed while on the air and use them to help entrepreneurs be seen as experts in their field. My clients are typically in professional services – financial planners, lawyers with their own practices, or advisors. They are very busy with customers, but are stumped trying to make headway with video marketing, social media and media strategy.
Does it work?
Here’s the proof:
"Thank you for sharing your expertise on building relationships with the media. It’s such an evolving and changing field, and hearing your stories really caused me to think of what I do in new ways. Your presentation was excellent!"
Britt Mangold. Intrepid Communications
"Cheryl simply lights up a room. Her presence is a delightful concoction of passion, enthusiasm, and kindness. I witnessed her charm a room full of people while effortlessly giving them the information and tools they needed to handle their own PR. The audience couldn't get enough of her wisdom, and she was patient and generous with her knowledge. I still refer to my notes from her session."
Jennifer Crawford. Founder, DC PodFest
"I loved it! The presentation gives you step-by-step training to gain media attention."
Dorothy. Participant in “5 Reasons the Media Isn’t Calling You” workshop
"I love your energy! You managed to personalize the presentation for each participant. A gift."
Carl. Participant in “Create Your First Media Pitch” workshop
"My first press release went out and immediately generated a request for a TV interview. There was no turn around or prep time. I was so glad that Cheryl had guided me so well. I was completely prepared. The interview went well beyond my expectations, aired the same day and has been re-aired many times in at least 5 states across the US! Website traffic is through the roof, Facebook page likes have climbed dramatically and my email inbox is filling up! I cannot recommend Cheryl Tan Media enough!"
Resi Connell. Founder, Local Stew U
"Your strategic thinking and flawless execution will continue to help your clients grow their organizations!"
Brad Scott. CEO, Cetan Corp & Board member, EO SEVA
“I recently had the honor of meeting Cheryl Tan at a strategy group meeting. Her expertise became evident after a few minutes. I didn’t hesitate in asking Cheryl for her media guidance. Our first session was an hour long…she remained highly focused, direct and provided me with expert advice, guidance and a clear strategy ready to put into action. The session not only met my expectations but exceed them as well in a short time period. I will certainly continue to seek Cheryl’s expertise advice in the future. I quickly subscribed to her blogs as well as they are packed full of very useful and valuable information.”
Shelley Smith. Author and Business Owner, Premier Rapport
“Cheryl worked her magic, boiling down a complicated process into a way that we could understand and take action to apply for our own needs. It generated useful discussion among the group and we were engaged in the material the entire time. It was well worth the time and money!”
Timorah Beales. Owner, Timorah Beales Photography
“Pleasant. Insightful. Helpful. Wise. These are words that come to mind when I think of my experience working with Cheryl Tan. I opted for one-on-one sessions which opened my eyes to areas I was neglecting in my small business. With her suggestions (and my implementation of her ideas), I have seen an increase in prospective clients contacting me! I feel with continued execution of the things I learned from Cheryl, I will continue to grow! I would recommend her to anyone looking for fresh ideas to help their business grow!"
Amanda Parsons. Owner, Simply Chic Salon, Virginia Beach
"Your sessions at the Hampton Roads Writers Conference were fantastic!"
Belinda Rodebaugh. Writer
“Everyone I’ve spoken to agrees you are top notch at hosting events.”
Dr. Alan Arroyo. Dean, Regent University School of Education
“iFLY Va Beach opened its doors in January 2015 and although we have a quite capable Sales and Marketing Department, we wanted to enhance our marketing and public relations at opening and during the first few months of operation. Cheryl Tan Media provided the catalyst we needed. Cheryl worked closely with our team to identify media outlets, develop marketing strategy, and execute time phased media events which included navigating the vast scope of social media. Her efforts resulted in a successful opening and first quarter of operations, and has proven to have long term impact.”
Robert Pizzini. Chief Executive Officer, iFLY Va Beach INDOOR SKYDIVING
Does this sound like you?
If you are an entrepreneur, you have ideas. Lots of ideas. And they are all swimming around and fighting for attention inside you. I’m an entrepreneur. I know.
So often, entrepreneurs tell me they are overwhelmed. They don’t know how to tell their story. They don’t know what their story is. Let me help.
I offer clarity. From years of connecting the pieces of people’s lives into 90-second summaries for the news, I boil things down very quickly and with ease. Want to schedule a quick and free video call? You can do that here.
Let’s stay in touch