We focus quite a bit on visibility on STANDOUT, of course – on things you can do to be seen as an expert in your field. Over the past 50 episodes, we’ve talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It’s so gratifying to get your message out to more people. But, if you’re a business owner, all that visibility doesn’t do much unless it results in sales.
Most people come to me to get help raising their visibility, because they feel that visibility will get them more clients and customers. It can certainly do that, and my next guest says that good marketing makes the sales job a lot easier.
But what happens if that is not the result? What if the sales machine is broken?
I’m thrilled today to introduce all of you to Matthew Kimberley. I have no idea where I heard of Matthew first, probably on a podcast somewhere and I immediately signed up for his email list.
His emails are entertaining, motivational and I learn so much about what you need to do to be successful in sales.
And remember, you don’t have a business unless you have sales.
As you’ll hear in this episode, Matthew has a long history in sales. He is the former head of the Book Yourself Solid School of Coach training and is the creator of the School for Selling.
This is an episode you might want to come back to, as Matthew shares quite a bit, his systematic process for creating confidence in selling, how a job as a timeshare salesman helped shape how he approaches selling today – it’s not what you think – and he gives us a checklist you can use over and over again to guarantee sales in your business.
What you’ll learn in this episode:
*How to become an order taker in sales
*How Matthew developed his very systematic approach to sales
*The step-by-step system Matthew uses and teaches to grow sales from scratch
*What needs to happen to create confidence in the selling process
Links mentioned in this episode:
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