Hi, I'm Cheryl Tan. I'm a former TV news journalist turned entrepreneur. I show service-based business owners, podcasters and authors how to create real relationships with journalists, share stories that make a difference and get the media attention they want.
The simple answer is...you don't.
Not until you send out your media pitch.
As a former TV news journalist, I can tell you that reporters, producers and anchors everywhere have email inboxes that are FILLED with story pitches. They also get bizarre comments from viewers about hair styles, shirt colors and jewelry...more on that another day. Yet these journalists skim through every single message - in order to uncover STORY GOLD - the stories that will resonate with THEIR audience. They delete the ones that don't fit.
How do you keep your emails from getting deleted?
You need to THINK LIKE A JOURNALIST.
Not thinking like a journalist is the most commonly made mistake - not only in emailed pitches, but on social media. Journalists want to tell the best story possible. Period. If you can help them do that, you will STAND OUT.
What if you had a program that helped demystify the media for you? What if you learned the process of targeting the right journalist, creating a compelling story and sending the perfect media pitch? How valuable would that be for your business?
Here are the three components to media strategy success:
You're in the right place
PR Pro is an online training program and community that will teach you how to connect with influencers and take charge of your own PR.
My goal is for you to go through the 5-Module PR Pro course and learn how to go from Zero to Media. How quickly you ramp up your media efforts is entirely up to you.
“In just a few short months, the PR Pro community has helped me establish myself as an expert in my field. I'm connecting with journalists in a real and engaging way - something I did not know how to do before.
That's instrumental in helping the people I serve find me."
"My first press release went out and immediately generated a request for a TV interview. There was no turn around or prep time. I was so glad that Cheryl had guided me so well. I was completely prepared. The interview went well beyond my expectations, aired the same day and has been re-aired many times in at least 5 states across the US! Website traffic is through the roof, Facebook page likes have climbed dramatically and my email inbox is filling up!"
"I had written press releases and sent them out but still was not able to gain the media presence I desired. Cheryl made it simple with her advice, literally a few sentences on what to do, and the response from a local news channel was almost immediate."
The main reason people don't focus on free publicity for their businesses is they don't know where to start. They aren't sure who to contact, what story to pitch and how to follow up. This program provides answers as well as step-by-step instructions on how to move forward to promote your business.
If you know your story would benefit other people, if you know you want to create more visibility for yourself and your business in 2017, or if you want to learn how to leverage media to grow your company, you're in the right place.
Join us and learn how to get media attention that can grow your business.
Get unlimited access to PR Pro for one full year.
100% Satisfaction Guaranteed
In my many years as a TV news reporter, anchor and host, I have told thousands of stories.
While putting together those stories, I saw too many entrepreneurs who simply didn't know how to maximize their media opportunities. They didn't know how to use the media exposure to their advantage. I want to help these small business owners share their stories with their communities. That exposure will help grow their businesses so everyone wins. That's why I created PR Pro.
Get unlimited access to PR Pro for one full year
100% Satisfaction Guaranteed
You are fully protected by our 100% Satisfaction-Guarantee. If you aren't satisfied by what you find inside PR Pro, just let us know within 30 days and we'll send you a prompt refund.
People with established businesses in professional services, authors, podcasters and speakers who are interested in getting media exposure. The PR Pro community is an online program that members pay for on a yearly basis.
Some of my clients have been able to receive a response from a journalist to an emailed story pitch within the hour. Is this the norm? No, but it does happen. And once you know the smart system I teach to media pitching, your chances of success will go up.
The purpose of the media attention is to send more leads your way. If done right, which we do address inside PR Pro, then there are additional ways to optimize that attention. However, converting those leads into sales is up to you.
I work with business owners who have a passion to share their message. If that is in place, the PR part, the part that you may feel overwhelmed about, will be addressed inside the PR Pro course and community.
Members of PR Pro have gotten local, national and international coverage. I am extremely proud of their accomplishments, and I expect there will be much more.
Yes, I do offer a 30-day money-back guarantee. However, I do want you to think carefully before signing up. Getting PR is simple, but it isn't easy. I am happy to give you your money back if you can show that you have done the work and still have not been able to get results.
P.S.:: I simply hate the thought of business owners missing out on opportunities to get media attention. I know that if they knew the process, if they knew what journalists really wanted, then they could get their story in front of excited audiences. If you want to learn how to connect with journalists and take charge of your own PR, then click the button below. I can't wait to see you inside the PR Pro community!