This interview with entrepreneur Josh Elledge is a case study on how to market your business through the media. He’s like me, a former journalist. I had the pleasure of meeting him in person at Podcast Movement in Chicago in July.
He has successfully grown his business by turning himself into a valuable resource for journalists around the country.
Hear the steps he took to launch an idea and turn it into a 7-figure machine, using, for the most part, great PR.
What you’ll learn in this episode:
*How Josh used his personal story to start getting media attention for his new business
*Why the idea of “getting discovered” is a myth
*Where to begin if you’re trying to get good pr for your company
*How to build a relationship with a journalist
*How he became a regular contributor for the Fox affiliate in his city
*Why it is so important you don’t sell anything directly when talking with journalists
*The media opportunity that made him realize he would never have to worry about money again
*The three things you can do right now to get PR
*Why Twitter is a great place to start to reach out to reporters
*How you can work on raising your credibility so journalists will use you as a resource
Links mentioned in this episode:
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