Here is another edition of “The Tan Plan.”
Today, I answer the question, “What goes into a great press release?”
#1: A compelling headline in the email subject line as well as the headline of the press release that explains the benefit of the story for the media outlet.
#2 Brevity. Get to the point quickly. Why would your news update or event be interesting to that media outlet’s audience?
#3 Easy access to information. If the reporter wants to learn more about what you’re talking about, make links or video available. And make sure your contact information is easy to find.
Want more guidance? Click the button below for a free press release template.